
Brides who visit the studio almost always ask about the beading or the lace. Almost no one asks about the embroidery — the layer that holds the two together — and to my eye it is the hardest-working part of the gown. We dedicated our entire 2023 collection to embroidery work (the gown pictured above, Elizabeth, was embroidered entirely by hand after sewing), so this layer has earned a piece of its own: what embroidery does on a bridal gown, the main techniques, and how to recognize good work.
What embroidery is on a gown
Embroidery is decorative work done on a fabric or lace with needle and thread. It differs from the two crafts closest to it:
- •From beading in that it uses thread alone, without setting any stone or pearl.
- •From lace in that it is worked onto an existing fabric, rather than woven separately as its own piece.
On a bridal gown, embroidery typically appears in three roles: as outlines around lace motifs (the cordonnet), as floral motifs embroidered directly onto the base fabric, and as finishing lines along the edges of the neckline, sleeve, and train.
The main techniques
Satin stitch. Parallel stitches placed close together to fill a shape. Produces a smooth surface with a soft sheen. This is the most common fill stitch for leaves and petals on a bridal gown.
Cordonnet. A heavier thread sewn around each motif to give it raised structure. This is what produces the sculptural quality of Alençon lace, for example.
Stem and chain stitch. Linear stitches that follow a line one after another. Suited to scrolling lines and curling vine motifs.
Couching. A heavier thread is laid on the surface of the fabric and anchored down with small perpendicular stitches. Useful when the thickness of the thread is wanted on the surface without pulling it through.
Raised work. A thin layer of padding (thread or fabric) is placed under the embroidery so the motif rises off the fabric. This is what produces the dimensional quality in older decorative work.
Threads
The fiber of the thread determines how the embroidery looks and how it ages:
- •Silk thread: the finest option, expensive, sits best on natural fabrics. Produces a soft, natural sheen.
- •Cotton thread (DMC and similar): the workhorse of embroidery. Holds fine detail and does not stretch.
- •Metallic thread (gold, silver, bronze): used for accents. Difficult to handle (snaps, frays) but creates visual depth.
- •Synthetic threads: found at the budget end of the market. Do not take a natural dye and lose their sheen over time.
Embroidery vs. beading
The two are often confused, but the practical difference matters:
- •Beading uses solid elements (pearls, stones, sequins) attached individually.
- •Embroidery uses thread itself to create the shape.
- •They are often combined: an embroidered motif with pearls set into it, or an embroidered line with sequins scattered alongside.
A section of pure embroidery, without beading, produces a different effect: softer, less reflective, more dimensional.
Hand vs. machine
Industrial embroidery machines can produce reasonably fine work, but they have limits:
- •Every motif repeats identically, with no variation. Hand work has tiny variations between motifs that read as warm rather than mechanical.
- •A machine is limited to the threads it can feed, which means mostly standard synthetic threads.
- •A machine cannot follow a curve the way a hand can.
- •A hand can build up density in the middle of a motif if it needs to, or unpick a single corner and redo it. A machine cannot.
How to check quality
When looking at embroidery on a bridal gown, a few things are worth checking:
1. Density. The stitches should sit close together. Visible gaps between stitches usually mean rushed work or poor thread.
2. Edge cleanness. Where the embroidery meets the fabric, there should be no thread tails, pulled stitches, or fraying ends.
3. Direction consistency. In a satin-stitch fill, all stitches should run in one planned direction. A direction that changes in the middle of a motif suggests no design plan.
4. The back side. On good embroidery the underside is relatively clean, without visible knots or long thread jumps between areas. The back is usually the real quality test.
5. Behavior under pressure. Good embroidery lies flat when touched. Poor embroidery puckers, contracts, or lifts in unplanned ways.
How it is done at the studio
Embroidery at the studio is done by hand, after the main sewing is complete. The order matters: the sewing has to be finished first so the fabric can be laid flat on an embroidery frame and worked easily.
For each motif, the design is transferred onto the fabric in one of two ways: pencil tracing with a water-soluble marker, or pin-pricking through a paper pattern. For dense work, the fabric is held in a hoop or frame so it does not shift during stitching.
The cordonnet (the heavier outline around lace motifs) is the bridge between the lace layer and the beading that will be added on top. It wraps the motif from the outside, and the beading can then be anchored onto it rather than floating on the mesh.
Care after the wedding
The care of an embroidered gown is similar to that of a lace gown, with a few additional notes:
- •Flat storage is the most important. Embroidery hung for long periods can stretch and lose its shape.
- •Metallic threads are especially sensitive to direct sunlight, which tarnishes the metallic finish. Store in a dark place.
- •Cleaning only by a textile conservator who works with couture. A standard cleaning machine can unpick a delicate embroidered stitch easily.
Want to see embroidery samples up close? Send us a WhatsApp message and we will set up a studio appointment in Jerusalem.
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About the Author
Designer & Founder
Amalya Cohen has worked in bridal design since 2005 and has run her own studio since 2007. She trained at fashion houses in Israel and abroad, and today designs from her Jerusalem showroom, specializing in dresses for brides who observe modesty. Read more about Amalya.


